How to Sell a Home in Today's Competitive Real Estate
Market ...
Home Staging and MLS Marketing Are Key!
• Has your house been on the market a little while?
• Are you exhausted and stressed because you've had a lot of showings,
yet received no offers?
• Or are you puzzled because your house is located in a great area, yet
is not being shown?
Often buyers' preview pictures of your house on the internet before they
ever request a showing. In today's highly competitive real estate
market, there are TWO things absolutely essential to receiving offers.
Number ONE-your house MUST be competitively priced
using a detailed analysis prepared by a licensed real estate
agent.
Number TWO-your house MUST be professionally "Staged"
by a certified home stager so that it's best architectural
features are showcased and it shows as "turn key-ready to move into" to
buyers and agents.
The "right" price will bring agents with potential buyers to your door.
The Staging presentation creates the emotions and urgency needed for a
buyer to write an offer on 'your' house. With fewer buyers in the market
for housing, it is extremely important that you not lose ONE potential
buyer when they preview your house.
If you've not yet "Staged" your house, you are quite simply selling the
competing houses in a similar price range in your area. For a product to
sell, it must be strategically marketed to the consumer and presented in
an appealing fashion. Just as you would not market your car without
detailing it first, you should not market your number one asset without
first making sure it will appeal to a broad range of potential buyers.
You may ask yourself, "My house is beautifully decorated-WHY do I need
to stage it"? "Staging a home to sell" is TOTALLY different than
"decorating a home to live".
Let our professionals show you the distinct difference in a home that is
"decorated" to live and a home that is "staged" to sell. Together, we
will devise an action plan to create a buyers' dream home and set your
house apart from the competition. Studies show that the longer your
house stays on the market, the lower your selling price will be.
"Staging" is NOT a cost-it is an investment that will ALWAYS be less
than a price reduction. In many cases you will find your investment in
Staging to be less than a home appraisal.
Pam Bosetti, Licensed and Certified Home Stager Richmond Home Staging
and Redesign, Inc.
www.richmondstagingandredesign.com
