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Interior
Redesign: What You Need to Know About Hiring a One-Day Decorator
By: Peggy Berk, Area Aesthetics http://www.AreaAesthetics.com
Interior
redesigners - also known as interior refiners, redecorators, interior
arrangers, one day decorators, room makeover specialists and home
stylists - bring a unique perspective to their clients' decorating
dilemmas. While the business model of traditional interior design
services is largely based on profits from the markup of furnishings and
contract services which are resold to the client, interior redesigners
are overwhelmingly service oriented. Charging flat rates per room or
hourly fees which make their services accessible to those who aren't
interested in major purchases, interior redesigners provide creative
services to transform your rooms using what you already own and
limiting, or even eliminating, the need for new investment.
The interior
redesign segment of the decorating and design industry is growing every
day. Yet, while just about all of the professionals in the field are
service, rather than sales, oriented, there are important differences in
the approaches of interior redesigners, even among those using the same
professional designation.
Some interior
redesigners will interview you in advance and then politely request that
you absent yourself from your home during the room redesign. While all
the furnishings that will be used are already in your home, you will be
coming home to a surprise redesign and possibly other rooms that have
been substantially changed by the relocation of furnishings to the
redesigned room. Other redesigners will insist on your presence,
however, the degree of collaboration will vary from those who will give
you advice and leave it at that to those who focus on bringing your
personal preferences into the design scheme.
Some interior
redesigners will physically rearrange your furnishings, accessorize your
room and hang your artwork on the day of the redesign, while others will
only give you a written plan. Still others will both rearrange your
rooms and provide you with written plans to take your rooms to the next
level. Some will only work with what you already own, while others are
willing to develop design plans for partially furnished and even empty
rooms. Some will include paint, window treatment and lighting
consultations in the plan, and may offer a range of follow-up services,
while others will not go beyond what is possible to physically
accomplish on the day of the redesign.
Questions
You Need to Ask
It is important
that you take the time to decide what it is that you want from an
interior redesigner before you shop for professional help. Once you are
clear about your own goals and expectations, you can start asking the
questions that will enable you to match your needs with a particular
redesigner's services:
1. What is the
scope of services included in the interior redesign?
2. Will the
rooms actually be rearranged on the day of the redesign? If so, is there
an additional cost for movers or moving assistants?
3. Will you be
given a written design plan and, if so, what will it include?
4. If you have
a budget to go beyond the one day decorating, will the redesigner
provide specific ideas to further enhance your room?
5. Will you be
expected to be present to work collaboratively with the redesigner or
will you be asked leave your home?
Whether you
choose to collaborate with an interior redesigner or leave your home, it
is important that you have a good rapport with the professional you
choose - after all, a successful room redesign should reflect your
personality and vision for your home, not the designer's. You should
feel that the interior redesigner is approachable, would value your
ideas and is willing to take the time to understand what you want and
answer all of your concerns. Be wary of anyone who promises to do so,
but won't take the time to listen and respond to you when you call to
inquire about services.
Also, be wary
of anyone who promises that a room makeover can be done in "as little as
an hour" in order to get the appointment. A good interior redesign can
take many hours, and while there are rooms that can be completed in an
hour, no honest interior redesigner will tell you so without first
seeing the room and speaking with you about your needs and expectations.
If the
redesigner offers flat rates based on the size of the room, ask for a
rate card or other written documentation. If hourly charges are
involved, ask for an estimate of hours based on the size and complexity
of your project.
Companies
marketing interior redesign services vary greatly, from the independent
redesigner to design agencies, referral operations and even franchises.
Before you book an appointment, insist upon speaking directly with the
interior redesigner who would be handling your project and assess that
person's experience and training independently from the company
marketing the services. Ideally you always want the principal of the
firm on your project, after all the firm's reputation - not to mention
all those before and after photos on the Web site - reflect the
abilities of the principal, not its lower level staff. Check whether
this would involve additional unadvertised fees, as is often the case.
If you take the time to find a great interior redesigner,
you will find Interior redesign to be a great decorating solution,
offering an affordable means to a dramatic transformation of your home
in one day with little or no additional investment. |