FAQ’s - Home Staging as a Career...
By Dana J. Smithers
www.sunonmybackredesigns.com
So you think you would like to become a Home Stager? My name is Dana J.
Smithers and I have had the privilege of teaching Redesign & Home
Staging to some very talented and amazing people – mainly women, for the
last 4 years. I offer a 5 Day Certified Professional Redesign & Home
Staging course and I am a founding member of the Canadian ReDesigners
Association.
‘HOME STAGING’ is a fairly new business and term in Canada although many
homes have been ‘staged’ for selling over the years. There are also many
terms for home staging such as House Fluffing, Real Estate Staging,
Showcasing Houses for Selling, Property Enhancement, etc. and new terms
are emerging as the business takes off.
Definition from Sun On My Back Redesigns:
“Home Staging encompasses everything involved with preparing a house for
selling. The end objective is that the house has broad buyer appeal so
that it will sell sooner and for more money than a house that is not
staged.”
How I Got Started
I went through the same process and stages that many of my students who
are looking for a career change have gone through. My previous work
experience included a very successful 20 year corporate career but I
always had ‘hobbies’ that involved decorating and provided a creative
outlet for me. When I was approaching my 50s I decided I wanted to
change careers and do something that I really really loved. So, I got my
interior decorating diploma and became a certified Redesigner. I built
my client base by starting part time and those initial clients not only
wanted decorating and redesign advice, they wanted me to help them get
their houses ready for selling. It was a ‘no brainer’ for me! And the
rest is history…
FAQs Home Staging As A Career
There are many common questions that I get asked when people are looking
into this as a career change for them. I would like to share their
questions and my answers with you.
How do I know this is the right career for me? You will know if you have
a gift for this type of work or not. It is something that will bring you
joy and you are most likely doing it for family and/or friends for
‘free’ right now. They all tell you how good you are at it. Sound
familiar?
How do I get started?
The very best way to get started is to do some RESEARCH. Research can be
done through a variety of resources. A very good one is the Internet.
You can do a www.google.com search or a www.yahoo.com search and get
great information on line. Another method is by conducting Informational
Meetings with home staging business owners. Attend Networking Meetings –
find out who knows someone in the business or a related business. Talk
and meet with Realtors and other real estate professionals such as
Mortgage Brokers, etc. Email or talk with graduates of Professional Home
Staging Training programs.
Do I need to have a degree or training in interior design or interior
decorating?
Absolutely not. I do recommend that you continue to educate yourself in
related fields. The more services that you can offer your clients the
more revenue streams you will have. Your strategic alliances can be
another source of revenue for you as well.
How do I know if I will be successful or not?
My standard answer comes from a professional development course I took a
few years ago – “How you do anything is how you do everything; how
successful you have been in the past is a good indicator of how
successful you will be in creating your future.”
How much money can I make?
This is the million dollar question! When asked this question I put the
questions back to you - How much do you need to earn? Will this be a
part time or full time business? How willing are you to put forward a
100% commitment to grow your business? Do you have a business plan?
Currently a professional home stager’s earning potential is being
compared to that of an interior decorator. Because this is a fairly new
profession there are not statistics to support what a Home Stager will
make annually.
What kind of start-up costs will I have?
The wonderful thing about this business is that the start-up cost is
very minimal. You will incur some costs for registering your business as
any new business would. Your main expenses will be for tools which can
be as low as $150. There are many things that you can do for ‘free’ such
as getting your business cards, creating a website and advertising.
Other costs can be reduced by belonging to a professional redesign &
home staging association.
Are credentials and a designation important?
YES! As this business grows awareness about home staging is getting the
recognition it deserves. Many home sellers and realtors will ask a home
staging what their credentials are and who they took their training
through. You can become accredited and certified and obtain a
designation through investing in a professional training course.
What professional training courses are recommended?
Selecting the right course for you will be a personal decision. Do your
research and determine what you want your outcome to be from the course
you are taking. There are several types of courses now being offered in
Canada and the United States. Some involve classroom theory and business
start up learning, some are all teleclasses and offer no hands on. Some
of the 3 day courses offer limited hands-on while the 5 day courses
offer 3 full days of hands-on experience in real client’s homes.
What happens after I take the course?
Many instructors offer mentoring to their graduates formally and
informally. Many associations have monthly meetings and networking
events for graduates. If business coaching is offered after the course
this is something worth looking into.
Any other questions? Email or phone me and I will answer them for you.
Remember what the Law of Attraction says “Focus on what you want, speak
about it and act upon it; have faith and believe it is possible and you
will achieve it.”
Read another home staging article...
Simple Bathroom Renovation Tips for Selling
At all of my public talks on Preparing Your House for Selling home
sellers want to know ‘Which are the most important rooms for selling?.
My answer is always - the bathroom and the kitchen.
