Staging to Appeal to the Senses...
In order to impress to the largest number of potential buyers when
selling your home, it is important during staging to appeal to the
senses. When all senses are considered, the house will be presented in
the best possible way.
Sight – Present a house that is light and bright by opening all
blinds and curtains to let natural light in, and turn on lights in
darker areas or at night. Eliminate patterned wallpaper and bright
colors from the wall, keeping a neutral tone throughout the house (bring
in color through accessories instead). Remove clutter so they can see
the space, not your stuff.
Sound – Fix any squeaky doors and creaky floors. Send barking
dogs to doggy daycare during showings. Play classical or easy listening
instrumental music to create a pleasing atmosphere. Run a water
feature/fountain for a natural, soothing sound.
Smell – Eliminate pet and tobacco odors. Stay away from strong
air fresheners as some buyers may be sensitive or allergic, and you
don’t want to give the impression that you’re covering another odor.
Instead, focus on the smells of cleanliness to leave a great impression
(lemon oil, lemon wax or fresh flowers create a lasting scent).
Touch – Touch their emotions, elicit a positive and emotional
reaction for prospective buyers because emotions sell! Rearrange
furniture so it is conducive to conversation. Focus on the positive
features of the house. If they emotionally connect with a house, they
can see it as their home.
Taste – Present a house that will appeal to a wide range of
buyer’s tastes. This is done by un-decorating (removing themes and
collections) and de-personalizing the space (removing personal photos,
awards, and memorabilia). This will allow buyers to envision themselves
living there instead.
Remember that you are never given a second chance to make a first
impression. The importance of establishing a positive first impression
is critical to achieving a successful sale. Appealing to the senses of
potential buyers is key.
© Star Interior Solutions 2008
Erica Starich is a certified Interior Redesigner and Real Estate/Home
Stager and the owner of Star Interior Solutions, an award winning
company serving South Metro Denver, Colorado. Please visit her website
www.StarInteriorSolutions.com or contact her at 303-909-3491.
Read another home staging article...
Home Staging Can Make Substantial Impact on a Home’s Marketability
From coast to coast, home staging is quickly becoming the industry
standard in a competitive real estate market. Real estate agents have
always emphasized the importance of appealing to a buyer's emotions when
selling a home.
