By Elaine McArdle, Globe Correspondent, 5/9/2004
Paint the kitchen mint green.
It sounded like terrible advice to David and Kate
Rizzo, who were selling their Marblehead home and wanted professional
guidance on how to showcase it. ''It is not a color we would have
selected ourselves," admitted David Rizzo, who preferred the kitchen's
white walls.
Still, the couple put their faith in Maureen Reddy,
a designer with DaVinci Designer Gallery in Winthrop, which specializes
in ''staging" homes for resale. The bold color would highlight the floor
tile and oak cabinets, insisted Reddy, who also suggested they rearrange
furniture in the family room and turn a bay window into a sitting area
with pillows.
The Rizzos' home sold in four days for the asking
price of $789,000, and the couple is convinced that Reddy's work was the
key to their success. ''It showcased our house in the best possible
light and presented it in a way that allowed people to envision
themselves living there," said David Rizzo. ''The bottom line is: We are
thrilled with the process and the results."
Popular on the West Coast, staging homes for resale
is growing in popularity in Greater Boston. Even in a sellers' market,
homeowners and realtors are seeing the benefits of having a design
professional suggest the best way to highlight a home's features.
Reddy charges $350 to go through a home, take
photographs, and write a report with recommendations for changes that
homeowners can either make themselves or hire her to do. Some brokers
include staging at no extra cost to real estate clients.
The basic philosophy of staging is simple:
Emphasize the house itself instead of the personal belongings inside it.
Let potential buyers focus on the architectural features -- the ''bones"
-- so they can imagine it as their own. ''The benefit is that you know
you've done all you can to showcase the home in the best manner, and you
don't second-guess yourself later," said the Rizzos' broker, Michael
Cannuscio. ''You've made the best effort in creating an environment
buyers will find attractive."
This story ran on page H1 of the Boston Globe on
5/9/2004.
© Copyright 2003 Globe Newspaper Company.