Home Staging Beginnings, Boston, MA
My Home Staging training began in the “Christmas windows” of Jordan Marsh. In the early ‘90’s I began my visual merchandising career in down town Boston at Jordan Marsh Co. As I “fluffed” the Christmas trees, applied the specified amount of bulbs, dressed the sulky mannequin in the finest attire, and fussed over the mile high bed donning Ralph Lauren linens, I had no idea that this would be my initial training in home staging (and how could I know…there was no such thing as home staging back then).
The objective of a visual merchandiser, is to create an irresistible presentation of the product which then translates into a sale. In the case of staging, the product happens to be a property instead of furniture, bedding, towels, or jeans.
I am often asked if staging really works and the answer is a resounding YES! A home is simply a product for sale. A product will sell quickly and for more money if it is packaged and presented well.
A good example of this is when you see television commercial for the latest vehicle. Unlike most of our cars, the front seat is not littered with empty Starbucks cups, there are no petrified french fries to be seen, and gone are the faded parking tickets listing out of the glove compartment. What you will see is a beautiful model driving a pristine vehicle through a breathtaking forest. Not necessarily reality…but marketing and advertising. Advertisers are creating a desire. You want to be that beautiful model driving that pristine vehicle through the breathtaking forest.
The same thought goes into the staging of a home. When I remove the tv set that is conflicting with the stately fireplace, place the same colored books in the built-ins, trim the bushes outside in order to gain more natural light, or place the perfect art work on the wall to highlight the moldings, I am creating a space that the buyer wants to be in, I am creating desire.
The formula of visual merchandising and home staging are the same. Create a desire that translates into a sale!
Maureen Reddy
DaVinci Designer Gallery
56 Willow Ave.
Winthrop, MA 02152
617-319-2837
I agree. Physical visualization is a great marketing tool. First impression is the best impression
You are a very smart person!
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