Showcasing your Business with Showhouse Marketing
From Concept to Creation
Showhouse Marketing
Growing a business takes creative marketing geared to building credibility for your business. One Day Decorating Alumni are encouraged to spread their net far and wide to create as much buzz about their business as possible. A powerful way to move your business to the top of the pack is to have your work featured in a charity showhouse event.
This is a prestigious honor featuring the best of the best and an opportunity to receive a great deal of PR. Recently, One Day Decorating Alumni, Paula Henry, President of Simply Put Interiors, in Baltimore, MD, was invited to design the Master Bedroom for the Historic Ellicott City Decorator Show House. Paula, a member of The SDP, provides a full range of decorating services and is a frequent guest on local TV providing decorating tips and tricks.
Paula was one of many, invited to view the house, built in 1752, and submit proposals for 3 rooms. The proposals included a general concept for the space, color palettes and furniture choices. Once selected by a committee, decorator were assigned a room and had two weeks to submit detailed design boards for final approval by committee and home owners. Paula’s plan, Suite Retreat, was a committee favorite. Paula wanted the space to embody the age and country setting of the home, including a nature inspired color palette to bring the outdoors in. The bed, designed by Paula, was custom built around a salvaged window and reclaimed white oak from a 100 year old barn. Surrounding the bed was a decorative paint finish of a tone on tone stripe with a playful metallic leaf motif, created by decorative painter, Dee Cunningham.
Paula also joined forces with local interior decorator and window treatment expert, Kris Ozgar of Kris’ Kreations. Kris, another talented One Day Decorating Alumni, is the President of the Maryland Chapter of WCAA and member of The SDP and WFCP, frequently featured in local publications. She was Paula’s obvious choice for custom window treatments and the headboard upholstery.
The pair met through One Day Decorating and have joined forces on many projects with the Historic Ellicott City Decorator Show House being the most recent. Kris painstakingly upholstered the headboard in a blue linen and fabricated relaxed Roman Shades with glass beads complimented by shimmery sheer panels based on Paula’s design. The panels presented their own set of challenges because the fabric (made of single strand threads) was very difficult to work with. Of the many elements in the space, the work Kris did is receiving high reviews! The real success is what happens after the fact.
Most everything in the room was purchased by either the homeowner or Showhouse attendees. And Paula’s phone has been ringing off the hook with eager potential clients. Paula and Kris will tell you not to be afraid to work with your peers and/or “competition.” The results can be worthy of a Show House! For more information, contact Paula at paula@simplyputinteriors.com or Kris at keokreations@aol.com
